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How should Balmain, H&M market their collaboration post-leak?

October 12, 2015

Balmain creative director Olivier Rousteing posing with Kendall Jenner and Jourdan Dunn in #HMBalmaination Balmain creative director Olivier Rousteing posing with Kendall Jenner and Jourdan Dunn in #HMBalmaination

 

French fashion label Balmain’s collection for H&M is less of a carefully kept secret following the release of dozens of product images on a consumer’s Instagram account.

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