Q&A
March 20, 2015
Burberry campaign starring Emma Watson
By Nancy Buckley
Luxury brands in all industries use celebrities to endorse their products, but the campaign is worthless unless the celebrity’s value matches that of the brand.
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","iv":"ff3ba1961cc716b7a8a695c0e2ba4333","s":"e69a45eb35b9b124"}
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