As part of a brand makeover under designer Hedi Slimane, storied haute couture brand Yves Saint Laurent will be changing its name to Saint Laurent Paris. Experts are divided as to whether or not the French house should be messing with more than four decades of history and goodwill associated with the name.
Yves Saint Laurent name change: Messing around with 45-year history?
Posted ByRachel LambOn In Advertising,Apparel and accessories,Featured,Industry sectors,News | No 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","iv":"073f536de38d5208db92559641db7296","s":"377546413df44da5"}