As part of a brand makeover under designer Hedi Slimane, storied haute couture brand Yves Saint Laurent will be changing its name to Saint Laurent Paris. Experts are divided as to whether or not the French house should be messing with more than four decades of history and goodwill associated with the name.
Yves Saint Laurent name change: Messing around with 45-year history?
Posted ByRachel LambOn In Advertising,Apparel and accessories,Featured,Industry sectors,News | No 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","iv":"680fb3eb47b5062313f172d553ee013c","s":"f044f8f1a2241e57"}