As part of a brand makeover under designer Hedi Slimane, storied haute couture brand Yves Saint Laurent will be changing its name to Saint Laurent Paris. Experts are divided as to whether or not the French house should be messing with more than four decades of history and goodwill associated with the name.
Yves Saint Laurent name change: Messing around with 45-year history?
Posted ByRachel LambOn In Advertising,Apparel and accessories,Featured,Industry sectors,News | No 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","iv":"ae21c25fc9d8e0778f7b4501809751a7","s":"f0dd1f69db15fccd"}