Multichannel
November 9, 2010
By Peter Finocchiaro
Hugo Boss is driving an expansive brand extension effort in conjunction with the Solomon R. Guggenheim Foundation via print, online, in-store and mobile media.
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","iv":"f40441f55e47464fd3d885e687b6fec8","s":"ddddd9c20ab4111e"}
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