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Hugo Boss pushes timepiece functionality via Facebook contest

June 1, 2012

 

By Tricia Carr

German fashion label Hugo Boss is pushing its Boss Orange watch collections via a Facebook contest that lets users set the time on a virtual timepiece and enter to win a watch each day for 50 days, while adding consumers to its social media and email lists.

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  1. Audemars Piguet collaborates with American singer John Mayer
  2. 'Writing royalty': Montblanc celebrates Meisterstück’s centennial
  3. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  4. Jimmy Choo hits the green with golf-inspired capsule
  5. Saks prelaunches seasonal styles from Prada
  6. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  7. Luxury Unfiltered: Brand stories are the secret to creating desirability
  8. Fashion falling behind in fight against forced labor: report
  9. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
  10. 2019 luxury spend expected to grow highest in UK
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‘Writing royalty’: Montblanc celebrates Meisterstück’s centennial
Jimmy Choo hits the green with golf-inspired capsule
Saks prelaunches seasonal styles from Prada