Multichannel
January 20, 2012
By Rachel Lamb
German label Hugo Boss reached as many affluent consumers as possible by streaming its runway show through Internet and mobile devices yesterday and roped watchers in with the chance to earn a shopping voucher.
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","iv":"1b660ec591f27952048dcf5f30145263","s":"bcdfbf7d6f424ce6"}
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