As the significant growth of mobile applications grows, so does the interest of in-app advertising. While in-app ads are still a small portion of overall mobile ad spending, brands and marketers are expected to increase their spend over the next few years.
However, it is important to keep in mind that not all in-app ads are created equal. While the functionality of in-app ads is growing, some marketers continue to underwhelm and even annoy consumers with ads that lack relevancy, are disruptive and do not deliver on their promises.
{"ct":"IEA5rDfK627GvGoANEjp9NAMcGcfhQ\/nrrfgBDpFAqPXAM6ejK1eQlNYk4EJpNwiLs2QO2Yb4uzuQbHuocW1Erqg\/vd9V9QOnjRSjKTIftHyd4InsZYL41oHtjzEC6U6zz5\/TBFVzVGlIaguseam46wThaa9kh6+Ja2\/1zY90cpmrP7eAKrQMzXy2HrY2g6RBzwSGyNL38xVCVUYc27X\/joiEhy2Bs1eUGU127ie+Ea6mb+r5laQWJnAhZvAPwY+ESBqO1Zk1whNRa2B9QZn6Tol7i6LHur4W21UPR4zQrjEVrfFkIKifX093gLWG03tQI9hJZuyJUW8IRqfS\/zz1URELUwt0Q\/u7thuXUnpsUb5\/UQP8X17RIkOSfjMS9lrjobs2CYbtsb6KI5X7gtXLfBJHspYdIJqV54CvuhNOAs3DfHxLZPbBrui9ICN27vDJMyhKn+hmKDPQQC6puUMshh5eNvWwtrdEFSG7glWjJjdnkjFvD\/Nh+xqn+xw6YCr3QfNVc8YryS8nk7k+ILJzG0h+7xdqNv8gFJh7mjiAMhBpM3yU9ndQoLjBEyBXwyRqqV6RE8x0ogscc7k4ka9EugeO\/iGwBdEK4CKmosdEqJNkMbVCDPuoc9NrdM8IhJscF3CmngkewQer97Yw3dzjli2LFurKoeaQpPoyqpGfIv8rpXASjtPDdqar31RRee95fGlJ\/Bl1qpL+06Q8DO8bfGQfEopsaJHChWn5NYSyByEwSYXI1TLWK+oDTbaLFBUZHQQNs1xdyMWrZbVonca7iBAmS8\/i1z+ztiZ+kxTVjA+3zAw+uC4i\/ZzKNNPck6oeuoPYjCuKt6NZPnOuu8vuAek4nrXn0jc3Rwb1rDSbFQhmy2OnnVW0HUumflm+YuuAEupAC\/uL86ehdkbGvXM9Eowua4W9XY+nlK7qNiLBJdT3snyGPB5QMiMxSt\/98vEBiraaT7IDhyVFZNU3ZRQ6uH1TY7Q9HlUoTy7IgTTaoV1ScwTnrRCB8RWqRa738PKu\/ACWbhBIHBT0Z2a0JpnKt3gz\/zn7bYXNmS9jMntpK\/k2nxkpO0+JkFrFYoLK+5c2Y+1pZ9+hP8BsAw619HJuiFVdpSIVNiixoeWmYk7svMjaUgymoAiTpcsD1dBJdQonmSBzeIpyJI0JcJxXhQK4CANQs5Z3\/4sEPLoIspsgpFw0ibl1NfD9+XJjLAgASxK6RGpKFm7yCfMLebwpNZztJyXlPv0x\/kachDCUHm4UFW0EZgECLfbYtMiQsjsNJ7FpE\/UC0v9EBqJP6tcOrJl33\/uNuiPucfjs8SAL4uWPsjqNxkK9fHZwe3E1DPxfWCcWBgH6WtLQzagH16pyM9yIoSHgCRUn4KTmlRTshFkth6H5+Qt7Y27gRWFuNNpo2qqHOdIz7SrAsboGFy1BqjYddwOoFt1VYq\/KMjsrhD2ZVXAuO\/Af3Tklskfy7VGtlhHaTbJw7WZrngbZuY\/V9yv8g7pEwo0JKlUyxwDXDjgzZBb4T5RC5KulBeTc16cjS3\/nKAI6Odz9gSohyKvqRadxgwXdua2bZ3gqEPO6rx+nurVewWa9Fd\/0A3JqPT3cOA8oZS6rvtgZF3FF1cD5RaP6NHLP\/zQO0\/DFbrQL3r5OWLcvuBV9D237HwjTzt+xxy44oEZWp24FjslRC49VoKCGvydV6jGo8GTgRMlhixlQmpv1fyqA\/6bxZfz2mleZPYDHWaMJAFr4nMBLSJ9t5ull3qBBU\/OIvs8EXdIiAahgURWf6lmW9WF61cKkZ\/smluZ\/PEfLxSR9ib3ddK8r6MMWPWsfghK1l4N+g4egSe3CxiSLr0z8nGbEeMbN2a36IS6dbhhKJGZ4cqpGraY8GmZvhGvpsuR5d9mBoXoLCFoAr3YeCBiII4Okt+Re4kxcrIh9cMUKmJj2GE0KeH47tbxm9aJ+dTtefNtcQZkkfOkETFNGOEc0KLwgtTGu68ge0MSrNcrYwNu2EJYx6iPR4pm7uXbGo\/0ecof3jR8v3cF9qn9e\/75aGaXKqETWRgrSx6+HLczj+WY5\/h7ow+ZqSvE1aoiKsUP9IAqDMYcquFKlJSGVr4kHEYEA2jQFubioclEVsnku85\/3bU3THQygvEMtgWDee0exSs0v7dyyJaEfbdWuZNPB4LhfDPmE7JxQG8y8NPqHIkkUhNIJ646WLsKg2HBjeA7WfQGXfel0x7SZiJnsGlCIvdL+b8Gy92XN959qBZoBtf8HPjvzE6Xbng1OGxcFvuIg6pImeIHBAVtMlifBXu5f9vbxcy5w5obwnzuNZJwlI9W3P4SnjP5FeS1+Ogcjyz1b4p01LQ8cAQ\/m0Vt6tH5wwB0ekEybDshq1t2VNlRenCrdqL0T81LXZixP7WoUfPva3htRByGG1wMxl82SolNu9Rclv2HpQvcv7qfuek2zzoMr14QmFo8aCB4jyWJPogwRdfVEWpAkmYw4Xc8yS34tntHp20Br5LI0oLMGiwMbzLQlv7czanNpSOHtQtKC6ah3LZgxc1MHtNZdWFkdS0ybtS6\/LBJnwom3qR6+03EMt4W0xFaUiQSYhvh+WgCuEJTKy36gJTAK0xtJbO9W8AICMnev+S4UXdefoVzJsygJWsriORZegTtB6GJMsuB3KHjNJJ6JdeByrdizDPGLmr7DcmtZ7GbeWWW\/59H6H\/K7CIYyjHKCpPDaYJpkvDiQEjo6nozPHBOGpPb6hstzDbWMOdOWdzvRqOHidNDMv0\/qkd78lIsKSPQv40cWuzWsC5J\/BofqHp7lDuly0g4vcaFiAwc5ystrCbJN757hTaG9O5Sd9w3AFqQ\/0EwduRjd+uC1qr3vbya4wYhnSxLQfSEVwMQU4WTwXbyXGZf4JCpszABY0qiZOWg4rGx8uS\/rsz1nqPB\/l5nP+TSZc0HenegKFl3n29CE2Gm+lFqSEfyLL0e4TBpiJjuBcESWY+2EqMArDAJGL0d\/l+HwSxiZZVT8ih7qsHHU+wgbH0IlMSchD5QoFjtWfolWtIep5J9f0Vms+yfVHgAhni24B4+x2QsruGNAfGM16aKVwFmNWSr+7KIixkZ6oP1usgNKTfKm3qA2PtrlXby+yPEaTIWYxrMzEMUFpAcgxjXnqakxdlw0abEjo6lPJnfku+lNFVCSF5ezc+023r\/EHwOZ\/LEjpHkFcNsuVwgLPqpEQlFMBhaoXFqFMiFMWOOhPGsV7JMnECeN31df4e0p8YOoq6dKdR7uJQIqtdrvd2TDow7DLieIlb1w8Bcq\/pbslKSJ5BrGNkdWnJ0WPwEJ51v20fGJZ8ls00CQROeu\/KueEyWaXV1a1SxqyxVS0dEqatemaDXX0B7GlnWqpXhIB4ihwDJTsNfjHkTwfUfhF7lf1keP5PsOIisrScsaDmtAlF8HQe273NgVBj6ZdTBKM97A5wYTBJqqIyZmMR8wx\/iUS0NER1LCJtqeftePTy72Js\/RCoSHQfy+wq7ynCETDcNaYSh22DBX13wHrPuePHV5jJIj8L2RSD\/rEVJ18dvEiFCBiONhxWJCK8wiqkh4zOe6rPZilurcVsBGC6H188vLBKRSFdkqEIy+j6reobbU98TmPy+k157YFyuGVA\/+vu2TzKbzM3BdjkKX5q4TADKicGbfz9zT2z7jcwttI6snKMAVREPl1Jpy8fPO04p0SRyGKT08XminBSQ48DMZdHSYoEBjSlj0ye\/4pH1FT2ldFgt7b1bXTwBm4bAuj4+FigRhQK4AtTQGDamk1Uwnn4GV5s44dO3waJ5gKZdeSnzMqqKTLvgJXRjvo0JeTSdw+Qn7o9CRS+bXEsMIE4RF2VdFGbL1dfBTK0hyCqM52wQ\/TaFXZMTNN7+qZCD4YGPVc8CWGc1Cuh05ksSEhvaFNfX9Bfe7\/QH\/FBjw\/zqmtqaNoRZTrAFBMyUbZ7letge7bfpsQkaS4eRFvpgxWXRDej0Q1jfp2worO0drkNXbxr\/w0Tr1ZlRLfV3ccks8XOLXL7iixUXFKeeVFiAGs340WvyVAIkNpnEF6bzXty\/lCywqMRS5I6YOOD0tLm1Wxzk9UNnJ2YgDPBFcBNiNiZGhN1NrWC4JZt8cd3CLne3QNUaw2VsGwVboN1WUK\/n6yZL8fCCTF5J1DUwObPcfu5w1btRNrkVvQWGlod5kRioZaXHLFZYO2RqhmKiGPLq0ek2Mxlktk9HLsgkUHZFMX+AxCSPpI9GU5BDHO\/6hkstk3e9oWt8RJ3BdG65k5kIf35NcocsDwj+bDVYsjxbgZ2MbM+ie4Y\/fBIgvW2\/y8KsvVrNtdHdUdZCuJw3GhqVRBKzn4OqI7v3rqKw\/CGcDdYFhRsJebjvqu68N9gFAW6qPMl9ZI8ZCXXvwMjryt6CuJe2zFW9OUXAmiulDNp2Xcse8ABXz3ZQ8vz+9tyufhZFqf3u4rifHZOYsW9TmKGYe7lr7h69ZRAHvtUVxcUy+KqSEAoys3iTOmkJFEgLIU5bf5vMcMxtDFlZFTVuhvk8J0+A4HV\/qfHqMV6DVog0\/eSIE0YDjpM2oyRROl8S9xz\/hGvIGoIYf63WrKmuY9DwNqynaE2vBdOuJR\/ILD+ZU+HP\/qlwYAiKOZ8FESXHgXFRlMjFhC5F7ix4l7T3RXU1ZfrVRwMnGXuVkmM+aSKIlCgiNJ4SfzgWnvNstUb5hJsmHJr1PiUic75mEfszyxPe1ReZdWnZAvczFLnr+T2x0prf4RPbAfmwJWhuqzYS5kjC8FJ7KZPt\/KzM1k5BgKZdAgUsZnIl+usQF7jN\/9xUfmuf\/3u093u0oBY40ogPVsTGp3VKxjMGEGUt8jyk1DUbpn85AcAh1eW\/TLZ4MG\/\/MHa5pQPsHdm+15J86xm9tCIx9TWKZYSGvuDV53oi2HKlOju8VJ1itUpaKxN8al8B7LngVjdxYwbJgxDoWj4Oquo3R7rrar4bW3KGGUy9\/OFRpFcKKKhmugBbjq0GLKil3j5iaD1\/FOwKIsQ6ODXxSHIusPxuWTrkm7L2g4s0kcuUxLvYb1e+r9Z9UORuEOW9BzogjQaisOk0PSmFfGF3YsofBcMRn8Q3KawColcFNG6tLyLH+njPIyu7NsjBnrEk0I0ztFxdwv1sAvfVuyMVYRLshm\/kMoHphOZQLcFB56r56uzOXkcFGQceMP1EXDyWkNyOj6YtUoh2AD2y9T5YSZ+\/MTYQr1ztAX3johyLMIO5alUO1z0So0Qtq5B2bdJMfG9haCMHYDoeVv3IfpKmDQoRnrVgwUaQuqOKVI21Pn\/mP5ycO9zS6CtMnKLQl6GRdeFkgP1xuN4SqnofdX1OuTAQMCCffeZpUSilmFpDCzi5UO2wKevI0SqdDfW8xRXcD4TD8kDyda1IJqXaIedPsDD+YsCislq6rpepv8fdGQSbDR+Med+pOp5NLvqoFH\/Et1qBsYCVDqP7ySqVSPtNanQjyphJiGA4ygj0iNYeS8Rk3lijIJJtLXmqfnyevvIjMpjxifARrS\/H1Aw9XynONDfbLHGjR78\/RqHP6ZoUyQclJvEp8smRlkuXTdqnqL1wHgCDjXT0hzB6SimeM5JoNjreOEL7xh9+XlpVfMlKGylRvnq9bxiICdbwOvpaeng7YNB7eO5looJKBuVK9ako2616TA2WEeH+irhBfF6oKBn6e7ZvpGsoJvnpHRN2JhDiWF9PF\/IlFCKtBzxjKzB81+2w9rsWwIpNqR3gRIRQeORC440GPXjUeLPg055Ec6ATVOiZfClXDDNSZmmsbv93H6nJo1c1puYG594T3sXzfXUF9NP17QciX94Fgyo47UAAJwYXiv0Wu39FG1ekVyHopCRg4ZBZGu7exGzsl72RRwu3CO9xzUsqujxCSfwGmZrKAEksYx\/76ZjRSZcCWeLciL5YnLhLyRWAYSUvQLTCMpbBegXqldRPlkFMADNHMYSEkKg28zQpSfls6GD1TdoBVARfTYvw9FjwXO5LLuSXsfKTXJwKelMTh6GARh2EQm4s1kEn+A0xAfYS2yCEpQTeAdCIAUj\/p7WYXa2TxwYOQ5k9ncBhSk2qvk\/\/EsJjelJoBH\/qgo6\/rULoTXtHQXGNcPrUgXNSf7yYH68ZoM8w\/S0zm3ByuWSxD13+FaS5Q\/tucMZr9YzJ8eByY16MBNAHgltvPYP3t3UvtYw+o\/MwBTJzLMGe6aWO\/rLBcg1Vc5jTMz3vVdwUmDyrnPIJS6YKb0GMT2r+zxjEv5+NQhlxCorNxcbD6klxkHmXsnhXIrf+QyuBBI99\/1mosv+x5gssqMWQ1cNELMlrPRuSManu9icSltg3H1pDDwlNXXWgMr5UHTzWgJGn7fxrQvhAn91cHUGYtg+wMD0TtBimzg7zQdzTgHx0+NNkkePQ2mFnPk6ZYte6kiqtHgnCxsJZ3pTQvFjplp06IeyKqgxegyOCau\/FDGyUt4pOwImcyT65xP81xN3wuODu8FJ6nR5JX\/ePKHmJm\/FsrGbtPYHg2z9w20\/AhncDWpRd4rtftLdVklslKAWxjXuIxh+dYQhEm49co+8H5z3UDSrCB00CuTQ0aiTWAZt33eibHipk37x1bWRBXW9eYDqtZF+NLad2OEzh7ZTS71iHWQpU6rOCcNmmqCsuhsxJQrvhUCFJaOUlx8wm0otQNo\/ACPXwXH2ZVtI6FkElBmgGmt33ITqVRtdv2iqPlAGA\/JL\/mgU5qCPCBb5e+0t1eLFOvcskF1o\/yoDmCVYWTxuUUEx3UnZFtTLGd17HGyaUZLqOJl3rJvWABamzM34S5fat\/MfAurpjT9yTExObMEHCQXRPkLVVpXnQBi++kcaaB5TkwMxOVX0P4cqY394BZbqEWo2MyXhBC3P40eLGBk4L1hUOePmvwKi1AjD\/t8JQ3CBqnFics6BCnEgaGqfgWyzwKDaj0akOhTEVNjS6WIuUDevAZQJg8y8c4V+AnQhFmaSP8UMg2HSw8xAp2OdJeum4YQlw25Z8A+pNFLQSrpfuu5V2ZiRooRXRH0zBWUV+wzwXEpxDmuke\/CTQCoE7lCMMLWhFQpncknLAjjeDFHpkOBezc2ioSocLczZXX9ATzDRSXHuXlAn9wF4j+P7+amAe9qlkSr1O7WyziKhLIdrFHxuD72uTbzcI8+xmzz2+eSa9I\/2PniLEpDb0cuyCGSzkJ45uRcg8aNtmoT9IElzOQFwdam8feaH4W83B5U2daH\/m+JL4wuz+8zk3CMdUKOSJlI8Fnzty\/L1X\/hxI31W3kK+CsH\/PLsrdP7I+9MUaViLyP8BSKeisnq2qPadk57Zqs1ZOHxQN8Y9jXq7niCi5GBdmjVeagbejPnX7NWQetPbRH7PnvwZnzXavQWJEExtS3MJUHHBbAnpZXBcBi9RtM4HNzpPhwDl8C5Z0IiP4pl0SDMI5J2QvKDP1SbEGGmvS0WCXPGK+TfJ3GiZPRiQjHFb6ez3LDhImgFw9keUDwuHnFhtUoyJjfv5cnX3wIxX1H78Mij2GXAvCREuoL0j828RDFuCRHXrGKB9xKagWXtnOcj4pNjv2NIA0+TFu9vgdlKKEELu2W8bjep\/BRgMRFZnMq8Q5NnENvgNjXUDK8vLSdv6mVxPZgHU0Iguri0L2L8QXa0c3qTzwVCMdk2cU+vMzkB2U8p0f5A7oBEr41aMPMDOEj\/r27wUHaXDlrcjsCre4\/RexAqULYHTBfuYfAP\/34CgWQI4R0xF4a37RhiBd+2SU9LP66BloDn7lDXkjB\/F4zJspRiv3WbcC6+eZG0mex\/+nKIVK7BFYYQrm7JxvPJ9J14B8VJP4NBG5dOvoIQ7rfsZeRVU1dlI9JEUvkxAJlSiRhULc9JpHPbDI7gHaO15t8u5u0c08Xncx80Iei1N8wqYK2ZKTvhwGdzvRSU5h6WNxP52u4B7D9K7Ouodvd0rlXs5Vy5QL7CQgGrtVsu5MGG0m6fSPYbHiJApZxSCpMF9WBxfokEfbx6OI6pI1q6cLK\/8dzCcM\/QCnV3OVXV6glnCd01NpIwlNQOgjHMQJF5PyGX0fFTiJthMnJw2ZkrM\/62EVss3Zaq8mI9ES7ayUKHdB33+PQteuUpUK8skka7Iz6JaM3nu2M0NlvmHAvDsUEsTZy9TnrjO3Nwffxv+zCR5akZZFkJ45QhwPNXrOyjJVf65BtuH9XGn\/LbvOMj2C4eXwaXRCwklkjLTgyVmFFyzoHit7Kbm49qCMdd7QYCtoSobrGIlnEdYtj7n75ibA8728UP2\/OGeU8ZX0KEFFFofWJQOFdk\/8ddrHYGA6kPTBGAzvIFZfosXwti5Po5VIAB3S3BYleBzLoinpDAr8HTHfvTkwR6Mv1cixb0npHEdQuaNJWQVchUDCLHKaWyIsQh2IJTOCIry5a2D6tcCVLiUQnKKeex8ZQVgZhv8fN7LBC1Xhv7IFgYMzzCrHiCcelF6e7lrI2FaX+\/R09bFGIplnjnDZ52kCBVCPTFW2bUXM\/\/fHqx0prDBzf43S3ztOTx+8TlgEYS0GyotGbS\/Ngfc4u5yRqjiI0QzNoNP0RYMR4KaaW9NkelQZwpKhqwuGbxU8FrvhLA68ouQ\/is1QLFbSR7YH4wVyR0EHV6Cav00bsr8\/Nqo\/YF20bW2h\/pnje0rF1ZJDRkPBbD\/73P772au+Fsx9rU2YrC\/DFZE0JEeUvBT1yQ8+loN1k02gM20GDcX9Vy1BU5amCSYD91YvBZeenC3I2kSPxQpB9zy51TIY+ktuofWL0h0L+TegVZnFWx4PrJgvp6\/WHNTPXyQDwJoHrZTbfT8ID7SRUZqt39FQrVxQ2aqlfwMNGJvUJpHOf17gFaXq9ucr8Xp28B3y0ZR6h64wS+8iMaXIseLmoOC\/NE\/zvjP2GkvqkVuPbxYRFq5ay3UvF1Qq9711qY7QS4OMyZtJzo9rs+LH+XBdxQLR3gXBIQH1TLLP\/lg+KJ1T5KqMb7WVzLM6krwJ9LxohPBGO2a\/1OmIqc9TO3UDunSGFfoJJVa+jfAJi7P5XPTlYbLRWL2e6fRL23aRKcmjC18SBqCvqHOSpN58ssqHyDOy3z\/kwNgsD2bHx+4iWtmZHDeFwclxR0KrXjRxOzrLT1jXQK51FDJ11avAwSKBYuCrpkvzKwgzku+Qp7slvxCO9KLRwtIYwRhV0RsmR6rJDz2N5lbBUfufg39SpGQ8VafDpav3qQnL1RGfhDEfUA1tXzIGgHIT1qWXnKaNh9tt4KI0yJKBUEpFKwf7P7A2NcIIuFV89IUyD725ruOsYinuRezWbmboY\/KBhv1Jiyt8+6l\/HqNKGNVOXtfUGeyXcwadz9rAGYTqkRl3ZBXPHOGrCBiieJzoIk3ZNGZCALZI","iv":"d7129ba8c8a1c9f54c3abff234b79eb2","s":"369885e8a74b2164"}