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News briefs

IPOs, mobile marketing and high-end smartphones – News briefs

April 17, 2012

 

Today in luxury marketing:

Taking the IPO plunge
There’s very good money in taking a company public, but life under the microscope of Wall Street is not for everyone. In fact, it’s not for most, despite efforts in Washington to crack the door open wider and make it easier for small companies to raise money through IPOs, according to WWD.

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