Multichannel
November 7, 2014
Men's section of Bloomingdale's in Palo Alto
By Joe McCarthy
NEW YORK – Many marketers view consumer data as the ultimate cipher for understanding purchase patterns, but contextual data is what colors in the larger picture, according to a session Nov. 6 at ad:tech New York 2014.
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","iv":"0d4873abef7ff88e50af0d59afcc3bca","s":"07b79e9cee03fe08"}
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