Internet
August 2, 2012
By Tricia Carr
Swiss watchmaker IWC is relating the challenges behind the innovations of its timepieces to those participating in various sporting achievements in an all-digital campaign spanning a microsite and Facebook.
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","iv":"5c18769997f20635a8eba347fa8db89a","s":"aa8c0a9252c31500"}
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