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Mobile

IWC app recommends watches using personality quiz responses

December 9, 2013

 

By Jen King

Swiss watchmaker IWC Schaffhausen is highlighting the innovation and design elements behind its watches in a new mobile application for the Apple iPad that allows consumers to learn about the brand’s techniques and browse collections.

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  1. Mandarin Oriental hosts charity gala in London
  2. Alexander McQueen exec lands CEO role at Harvey Nichols
  3. 2019 luxury spend expected to grow highest in UK
  4. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
  5. Nordstrom family circles back on plan to go private
  6. Dior explores the craft of Sauvage in new campaign
  7. Louis Vuitton sparks joy with travel-inspired ‘Towards a Dream’ campaign films
  8. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  9. Luxury Unfiltered: The mistake the luxury industry is making with AI
  10. At Lalique Group, crystal sales see slight increase
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