Mobile
June 14, 2013
By Joe McCarthy
IWC Schaffhausen is appealing to its consumers’ preference for tradition and detail with a mobile advertisement on The New York Times iPhone application that heralds its partnership with the Mercedes AMG Petronas Formula One Team.
{"ct":"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","iv":"a37d5ccd26d806b0f193c47f264b2f48","s":"9ca214f60b8d220c"}
Share your thoughts. Click here