Mobile
July 17, 2013
By Jen King
Swiss watchmaker IWC Schaffhausen is encouraging timepiece enthusiasts to join the conversation through the use of branded hashtags in a new campaign on mobile image-sharing application Instagram.
{"ct":"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","iv":"d1834278d36031a52d73a4ebe1872f1c","s":"285a5c46b1f930ff"}
Share your thoughts. Click here