Mobile
July 17, 2013
By Jen King
Swiss watchmaker IWC Schaffhausen is encouraging timepiece enthusiasts to join the conversation through the use of branded hashtags in a new campaign on mobile image-sharing application Instagram.
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","iv":"6ebfbf21e7b9e44b7bd0a34b50e4b3fd","s":"e2fb15477647c1e6"}
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