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Events/Causes

Rolls-Royce, Bentley strike while the iron’s hot at Auto China 2012

April 25, 2012

Rolls-Royce Ghost Six Senses concept car

 

By Tricia Carr

Automakers such as Jaguar, Land Rover, Range Rover, Rolls-Royce, Bentley and Aston Martin are tapping the growing luxury market in China by releasing new vehicles at the Auto China 2012 car show and relying on press hype and social media to create awareness.

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  1. Mandarin Oriental hosts charity gala in London
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  3. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
  4. Dior explores the craft of Sauvage in new campaign
  5. Alexander McQueen exec lands CEO role at Harvey Nichols
  6. Dior takes a step towards film with latest perfume ad
  7. Luxury Unfiltered: The mistake the luxury industry is making with AI
  8. Chanel pushes Chance fragrances in Gen Z-powered campaign
  9. YSL Beauty boosts rewilding mission in Morocco
  10. LVMH launches 22 Montaigne Entertainment
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