Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Advertising

Jean Paul Gaultier creates persona for fragrance via social campaign

September 23, 2014

Jean Paul Gaultier Facebook post Jean Paul Gaultier Facebook post

 

French fashion label Jean Paul Gaultier is launching a fragrance with a branded hashtag that allows the scent to develop a voice through dedicated social media pages.

To read the entire article, please subscribe or