By Joe McCarthy
SAN FRANCISCO - Brands are leveraging innovative in-store and out-of-home tactics to educate, build awareness and stoke sales, according to a session March 27 at ad:tech San Francisco.
The "Overstimulated: Winning over the Jaded Audience" session explored emerging tactics such as a virtual spokesmen, body sensor in-store installations and interactive subway displays. When seeking to create memorable experiences in a crowded retail space, luxury brands are increasingly turning to new technologies to appear innovative.
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","iv":"8a161c37338d91fe8e39035b019b8eab","s":"2574dc94619067c2"}
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