Multichannel
December 2, 2010
By Rachel Lamb
Lancome and Aveda are the high-end beauty brands with the strongest digital marketing strategies thanks in large part to their focus on social media and video, according to a report by L2 Think Tank.
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","iv":"160b49811e4fa81ca76867e07d920bad","s":"fe906d156c6cf41a"}
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