Lancôme touts endless possibilities using Paris as a backdrop

French beauty brand Lancôme is showing that there are infinite possibilities when using its latest eyeshadow palette, Auda[city] in Paris.

Promotions for Lancôme’s Auda[city] in Paris began on social media with a countdown featuring mirrored images of consumers using the palette while also reflecting a tourist attraction found in the French city such as the Eiffel Tower. A link provided brought interested consumers to a Web page where contact information could be shared to be the first to know more about the product’s launch.