Commerce
December 18, 2012
By Tricia Carr
Luxury marketers that push service and personalization in the days leading up to Christmas will likely trigger more last-minute purchases from affluent consumers compared to brands that offer discounts, experts agree.
{"ct":"QhtkH5JTeq25QqBkGgx4pl0aKl52vvKuu52hgEwXCchkKXiOPp5paraEKsI\/mCR0iUKwTPUDrf0byi4Kmtm5baI8xYpzxejfJpXSbwCXag1ZTTYfxxKmZDl8DE4NETOR5BYccC6D34agjbp2sj8HeA0WmGO5gUZYdePkW7HkUvS+2gIgSMNTVfvF8Wzzk1uGHtWBPq9wBuhIYJilOVRg4+a3khwdjhxbbx6YiMUX4J9ChcqVs6gH+r0x7jZII6TdLm0eg7LpeZx901n4uBQEm6BOh+LGjLAIh9S\/6FfwX7t1TmfxCve8rv56pjJQP\/yhicLjMuur+4Mev3ciL7xJPyj9USA8fPsBNGgp\/v+uiv\/95tg0YUNRu5Kwrq4afAVB2WkvDoWKdCfTzbeAin81LHAZyHZODkJDx3skD\/6JODPIVrsYihkSk40m3F\/zoef+Dx8X+tJiJTIMAbKEt1kgojX4vDLoYQ\/knZbuSW8sB7ICNVlUXG7LEe5XTlMFo14DcvF5qHzbdzD1+PwBVOP0pUOdrojhWLPjN4Ot2Yg1g9sc1Zh3C3VbuIuvp4XHc6pebdugBhBt4Xszqi0lBd6AECtGUddx4\/rucIDXBlCugPePwn4oFrAP8ugJVfNuy4BsoWJeKSMGWnRPGAPrbv0czYIU+ZlQKVt1wn7A147DDDfiXgpRSbxmP6p5nfid44nzOM7O1WATQP5PGSN8x7IvRQX+Lq6tkXdYG\/Xnf8DY8YhMcJqpoNQTKs6J1RBNClKIzZzIETGWFFXmLnpyyoGVSTZtbbtfCbPC26UdwQHY9gIfq7IcauZwf0Yqj6usaLAwuFzpEn26WQRxnJjvXVRA4U4ZbNfW2iT4F7FFG68MQHr6YOHzE\/ocIt0QKwcCnt+8sshR6LxAd04UA6lbBATBQM1TD0leqBe0SsGnQQUqCBHgh+k+LaWSVstz4w4PoPPX2fY0UfpgaGw1mhwoAk1iHsabEYkYJCdBfU\/9TPf5NcbWKFMhJIPnoJZXuD4rxflCzE0bKYn+7ZLHtpjtNx0Ays3xJOpI2snjlXCG0JYQYJdPA0UKYLzsW00LbuzwspBu4uGxZBT21vZ9jolBPr6oFDU7cns2tkFk14o1l8iWapzkJ29OQeBHySJ3XOyK\/oWDTpLSymKFCOWokvLylPeN7D3JVxpshrKAaPo4FX4IJAxrPY+2HEC9K9EA+u1zJWTLIgkqmzbYV6gAt\/WtW9X3hhZRkjT177ZarnZWyp4LDlXUFHctBqoIOXy+a+tagHbg+b5oHzqaUxHfC6oVLBaeFY9OjIbYf7tBo0RWucetP+PQIHjELubj6\/1961AKIL42ze4tPshKUnxwDawhoboHGq6CIrxgoHpKLuUt7rrnSEKXsgBZxMK0CEhF5DLQ+C+RgylUIviX1cNCkquWGHFEvDTGGbYuA0LsrHi1ikBUtWDxco9otCYBG\/nK7AHpNNbjzD+j2Hfrj9FJOCP9L7\/darwfsTWWF99JC4c3fORA+RfXpDqb\/WQWk60SlrCmHIhs3CJ6LtapgW3VLVGTgJfNOv5mWDctT7AcOQjhyUpPzqs\/jtdVXG\/1qlS87xRkrjEBAdFpyW8\/KZdhlRcuASTZdin7BsyKIAPmGiSuu34q8LzUhMs3KS1WaseBkeG2talImt0lSmKhJ18exINSFHAqbsKcy3RZghRAur1iMdYbaapkadZmlX5RhxXq5kqKlx4ChTKdwMcoQSCXKAXKsNxUYOhMMwM\/eaZZJZFcgCF4gQ9Rwxftr+FIMibOH2euykDJHPkxZ3CidklTH3mDWQzCoKyNztgNm+etRc7tRNbiOHgT3\/+qZF2OQkjorBumNL78hvTRlER8Do+1JX0bInLjoWmD2XhrNepdnV1RR1qwpdXMaDuMhNtujNHpTs8ayOna3Zsb0U2Tbr0+oqg\/ehNDolga3uJVx\/\/cOLooj0cP0dVZd5hy2u2V9VInidNALOI3ppFiNu\/XmEY2qe0mb\/RGRmhFdJPCfmJ9y7KPDRJOyroAVZv8vRiqskjRLSYuezZd6Wl5Hwq5zb722rjMjPr3MipzOBIDuzAvQdEtGce1fxk8bXu7jLsm1+dwV5gzcR3YwIh3Dtr\/DGksFUFqtVcT4CqUO2NmG8plTBFUN\/BerBM4mtxbzmFSO2\/pNV8gaXhzlfSp8xJPB39kpQAm5TKDsoMrlkupwJlQqZ4+0G6Z9Y5dn08CoSAI9RojrvVX2sg4qVTWFgaPquHgIBC\/oN1Urq0L2\/SPHDhjpFyJft8R+KhOEcYK1jM6dXEjidYNMiiKFa42A9P0yY54+yW11ugT1r0G+w354KTEKEKUqSumTPjSDjB6S8LWWruLtxAszk3pePtu1TVYyB59i+UCz\/\/9A78cB\/kHRjlIN1iwWt3Y8VdMrd\/oQwtW3Iif5ioH01h0A06gjuzWNfYm4AM7UoIke4BvD7briR3CBcTLVHNUKJHzbzfXOPwATchnAiKI\/1GOB5LRkURXWjj0wousWRTFlLVlQuV1\/qjsUAYwAsfAHOnw2xm0fT\/cH23kR+Df7Sa9eBiTb8RjNjAK+TumtjkV9idUYg2yIR8XRh1z4wARXcuwzGns3VUmQh7Sx6I1RfFpwQ20oqJ4cPrKiRL\/E17aRebcfrDyixVCxa9ZmwR6bjJj\/pGAsv6QdppEIzAT8ZdDvLhnQIGeQqDgc9B3OnSdiVlXS39t0H7vCCUdZzFrRTRSRfY74bWI+rHcoya0Yu2hfex7sRIO1yDAbDhwTfDyKBzJT8xA1W5nMnTuSwgPgxhcdxSHXmGdWF0MNKmwZfH0gcaUme9FRIJ6ScGIbLrL30RK0irNmvwUVwJGJ7SUe\/JAS9iNFkauZjggtvKYrXXT\/6EftkXpR6osEpAu2coVhJw78e5FYTzyas43l0f\/NNEsEyv+3mYHHuEwdbwr8XhxwP2a01KrTijlEUhXsLlOVRDeqnMDJyAeDZr7UkLP0UfTzalcqDAPPKmC8RwVj6iBwL4OimQd46VYwKH\/CAcuDSvg3mm9CMoMj1imD+S8yc8vjM46E5WcMznr9EH9i7lHAAyC+N9U302yAYLao3xXYrLytJx44aS3P0ZgF20gOZ+BXct64BK+alBTWDKqhFZ4756LYk+BLLgFauCqUZqYFjhDsIsesNg0PlDdN6lBuafvDxbwL3eVVDS5\/eaNdEkacrN\/HL3m7fKBmd\/tIC8HqNW1wFdHo89BoCgD3NBGnvSHN1Vcrs+OWjb3i4txFaLEBL8OS9XFOH\/3q\/rWgodGnj9wd680JqRDOeNXMLdquzdTdEAEIL832oVTDkGWqynzH2ijqMmtH8kCpoqXStzk0OBoMhTQqHnlUCAeAWHKhCvrumXNhwS90H\/DrzsMnotMuujd9WG3vkBihEtYT5Y8FKv1SGi7AV4B0bsiGpkJ4zOkBEFfs2TfPI3KIpyyMwNvXorZxVqkTBYZDxVlMT7F+VjyxTRFipofs3GKadweYeurFP2gqt8+ui+pzVo+mi\/UrzlzTo4Q3cetpHb3A+smp+SNqLEk00EhXSEQW5PrCJ9HdOI\/YSVgVwPdnWY94d0SPanSvFxxUaHdhc8rIuKouCtUhEEseaz+jmDbYaZPID5aGwuhqHT2PQPQkuKj5INOPwCtZ1PkaPtpbOGzXtg3zxcdQydxkJrqA\/IggjRY1KqNb\/4oygbnlU4pKbbx6cLWEfY+Vu4cRhIZBpY8wbucg+rnVOSpX2f+So3X5LdcBHAe4Z9BHqQ6QTZ3sIdNcgr4y\/Sx7zm+gXgOmxzatstZoOJApIf9i6SzALbgtAeRKFIuDXGC6KOoghmORO\/G\/FGL6dmXvX3eSz\/+shBUUJh9JwtaHpdHS8wPfiOv8DvSquAEsW7GqfqqhETTdVOr49lwRhcmXaVPVffo0umnXrq4X03kx0m+lI2oM14AiNckBFlQivHgEq6ZGZxnwSDG\/bBOlTseefwFNBfryRjPrO6hpu4E7yszZO3zujyEbOJaM0KDfSDh05kJ7Y9uxPQLOArHMC2BNnVTeUJqUBzl2lGlyNE9xBUvAWWIIX9dTePMZu2ylCW0u8Oahauxc9BGXXEnC7wap6OOVm4etVa7S8UUWUdb7auLRXNZf0iH7FvBAryOzUymugo8dyNlLUm9Au3F2Hv92Z2Q98mKAMVNK9TywMQhY3ll+WkUO6XUBf9nUbSbbYCcfgaFVRlBPyKSF2akQbVGKFUwDX7u1iwZPOfq3MDbWmMghLTIqJ9w\/pSlGVOm4zpMJDz70LvWs7MFCJkYy3eB3ST8g8MoY92mYxoyujuqJctnQJ22Erp3gndhv\/Ycj1lJPFh\/KFcEL+TbwFVVkp7z3KgrlMG9NOEekh19vWjcxqLhFKeqKm6cCTsQxUMUpu2o2RQYpe6hTCsy8lx8MFWJJ2Vcqwqthac+KkTlpje06wmGTkZ367SbhgkDedgipWQk0mTovYZgtRIU6H1pxAdu+Ui2kkXmo8rxBieCX5uxW+qGu32r3iG7ORvYy8OBrAYD9LTQ5eHvVPCqxBJVXcTI5WiwJ1bCoTgdhs4AFW3nxN5IzoLtH7jSrt9HE5lkpqbVvD7wDe3VohLwyc6LmPhpNu532HfslvPEsfefPd3mK0QbrNE+UvlaVknMb7luFlXmQh53IY9jqa+P4OvgDncTDVW4pitmkGXMEDGPkVph2\/h\/r8lHPD1j5hxArdtpGTQq+CCUEoB+0urcN4+J5\/b3XZp8Q2msVJTRF7wUEArwpeXe0YW208EyX7DuMhvlVQ6cFhfPyFNoRvTmftFK53a4sz7PIefJK5frWoS6fr6wGENKKCAbCaombyBni73iU4bzJt9hQCliD0PBMIBCWF5iYMC+BQxS+OHsi33FR8WJQWuSLHVCYCqxuojj5mc4VOo1tpZRPRSeIri\/Mm6xkB6j+1AsZEUuvoS+pMSiHGAwJVgR\/z0QLG3vutb\/Pnr3W0omKneA5aT3tn+QnQ400G+6Nl0iPud\/3JFFjQe11uVTNfok49B5hFbu2NsGD\/3GTIYCMJ2T7zTLHrox\/RFAJ56Cqq2NLsQwNc2d4ZGoF\/gxKepSkBNC01820xAQpRF0DauazGvhYOixAxe\/uuScZZ2cmBbSVQw7O7I9N2Or\/+P1eK2YMR6WzOkTqGm8xbIKhzP\/RgSEeUNP\/qiEJWRwG5Qiyx60M66ituSL7zD1j2N1T+hUFxSBzt+3xrrBEqwIY7\/MgLNz8glJCrGWPJYDsF6jVbkOv1EZwomG3OmMEzc7g3myGYh6IhCoD6CuzjHhudhVBpx0MBlF2OJ7r8xAO31OOIQyU3erJr7kMxYUoz4wfRUxhC8kYGaJVYJNy3hycWj5pDfa0q1QsDYVY9G7Mg8z2CHWYUzvdtcpKa0BICQhY6M6ZihdD80oR\/pD9QX7MVugpyGkwYQ9Z\/1j8+y5XlEgTn0SNOOLAVx5jLot1MZwAUJBoOjo0AqB2l4jCIGeRDXNW\/+SRQFSdDfY43kEMTPkynW2BnBBXplaUeu10gKV8hOyI2ZLVJwIzMJJ3PUg+we\/tcyfbxEf0pFttql3gRCPaNQKEHdvHQ60jJNHUAls9SrwnlyKfS6RykaFI5uEQegwr\/tQEZRHQDiyH3mZioxLXRxQ5SUIQeDDUozZm41psgQkefOG7kixEQ3es2ryYvTrPOkGakRzW01Z5D+0UgUAicXGuPpskfs5lLqcWc7uPYO\/ypOyBD5Aj7DVKtiqKDsk75XxWkPVJO+6eToYr5zO25mdyRYKEuxKsbjoEbfdUAQ4vm369gXhDQYs6aTfHzyGo2vAJBzNhjGmvF9HyYDx3t+uKjPHhrmrRSwSSAD+8v2UkfY\/ukLO5uU0Q2umy6f6iZApyD8W9uw43gN013A7\/rf1KtbuwAkZwakj5e5KdPknBiJocQ2y2RwmWOnUHaAwJbakMX5PrEufndYpL2wVRJg88QaLHJyWh7RO4+ImZsTMmVYtJ8hNLTy5yyaF\/GfANTOT3gVTtlQeiCqysAU2nfw\/84FpaO3xxh5HlG9IQ0biXRzOVcCsMhfaerbqJy492hRDoCGl+W7fal8xvdjSwoF+Xrm48mL\/KtO2AbiiWDexQoPfcRh7JK+yu1dGV5GpkrRyk2ZghDil0vkhNmeB5hi9vvIbGOui0ZB4BXSO2OD3KkQ\/trQVyjBILKStC4xoqxU3TYLFyJ09ZOR1B3l7GgLJMBvf2VmdL6kZ0jBHULIUGi+AHQLkzJFco6338zvAAzq4Vox\/K1RGu\/vfxwCR1w02uX3lksFfkZAKqIvbhCIMOZYECKx1PePvzE3PCELM\/Sdq4tIHTUxfMN0v+m0wILR4aljQc4ynUWWtO0C3ESDwQxwAHyGw89mXe5WQeLkUNQR5UA5anEqEY2IwFTuxYRRVAt33xbfaBeFRRfGazjBdoiH3Cl4Jw8drGBdgZB7V7X+k3D\/XZk0jFFrrCpMU9d2uq0VoxKOpc4MCujq4dGKI4whAF003EHh03bdB\/VrC7SIkklz+T6x7f5iivBwHMvriIocX2pcw1\/WaLlYSRyWphjt0ZskfDTEW7wL\/TqRA2HfwkNNg61fPVH75WxrshO0ZFR8xjoDTSjkV8vewjksHoywW7XEslpQugl1xNGge9jwj6WnpnQIOJlHDtMWJyycm5F7uVgkQ8Ok00sXE4+04Jk+tv\/rjgc3Da5fUX93XQDna0AhGkxUHm3l4R2rcBh2Lz+voSFko4IEKLtKA+uetr9fjYtTTcAUEFM7dqSj37+TB0+j8BJmlkOMReaeudRHLefI\/Y5FNdz+\/vLva5c3HJ5bs4Ea3oZ8RaYbLiXRfFhYDH4uBXfZkFX4CujHteu2d7y343KKXSOLDvwP876m0tG2uZbQM2hXyWW+Tc2+t20deiz3agM\/75BHn3hT8owZtg6\/3hY47PyMwn\/K9gckpnK1HNK9GbCfaWg\/4skQ0KTfsUHDIMPLAqvH\/OQdx9bx6zzNIJUV2Xl8Hyy40gbATVxJ6eMY+uIX9wC\/WID6CBHbZZdHNUuiB9EHaf7xJ5+KrUxvd6qxXZQILr7GhIPJI00VCPUrILqSkdFhXvHuGgkMVnEJmHZpOJj77Xhk7Yjt262gangDSE+goJ8723c+FDoljfFIJE02lRMwKlQl7sBu594Qb8WLNordFdztwVJJ\/dg0dWL5LASNBXd+rNqvs8fSIrIpd5s7TyWWWo8zPG18krmbb2ETMfriiLFc90sGQrvbSoT5UdpBMJGk7vRsHZbm9QMNdpQGrbxbdwekixRanytM87jTRjcZOk+5cFkpESQVMqKSeV5oqyD\/lsDkJTZfCXDwHilyaBsSVz4bcbeYhrQnrfHMHO2cdlDqj6kSjQ1hp0s7gL+fDYzemnSzgOPz6M8+LYOwkNbqboX+U7U3MWqyvY8l78+PHqOQLlXORFVuJat4tI4IJNl1w0ULMM\/\/pVpwimKm50ZHN54XLGo0vhVpVlhV4y8JnnNmeNZqU8dOU6RS2JCn3RQ1fLI\/Ysa9ramVLYVLW0cGCp3Id5FaPm1Cewe7+HTqVRDnwIUhaDdY\/SDms0c4eOc\/7mAcy1XjFFP7zQ8mQhjtokGbr43PFWnjT3KCw34HOpuHcq+e2Whb15m3rJtFr8hhUaOPJsSpGC4VA\/eXb98lAG80U6rfhq8tsYfHwOziiM\/ex9DomabODnMai8Yxadf\/vXCUbBQ1wfdEak3xXbn38HDrVe9E2jLpcB0siJ4aEufd+jPr8hhqHau1WSErO9g4l5y0n6FIfohFZMX\/tnveF3lasTxZeFak4jPOrs+mW6j2Dl4PodKbK8uFbDO2WS7aCXSNlqJgpn9ApGI2MXpBoc0\/ubqhu8stfnw94u+SBSWiARccEr8FQmTkIWYqNvbegsM5rU4dSP8TevfOvCVbeQdF++GVPKtIbFH+eLejOifa7x6sZnetGxZP1GoV8j3KhbOZghc9W9J1zn5+zoHyMklXLXFXW9HxqZ6r+L2q5CQz+I0WHcuKqa8tiiQ9NfwPTSR7W6j+bA2HpKhl+vT9lSNnuuEuYGXQHeBiLC0bfY59LIcc9OuECdjkCtpPQ+hpSNcByqSAaNkybQt1N6vGiyHjNjLdOIPQFboSF3TCoVVgfGGjle8VAxO5t2jClU8QulhQuYjLWZ97GeL703uxKfwEed\/J0EGJd8Wxrz2MGVoykdtL96Ot8zbyE0SLlBpQH8P3PV5ZyLjePTSmWHxK4yigfU\/X4FoCePwTSb5FSYpZKjVU8wpov014pCh96RRMUQtQCiY3Dzmo6P\/DpVYVpEoc44iEZ5wYDYAt41mUc4O520d31SypppRHCxFEiA5rTauK0dlBPByR5xvX6IgrHfKa5hc4QZUPxMcA1i4MSCwpIiS\/a+W+oOL+ECmHHFjQ+MEuCxZwL\/cQ78UCL2btVTt18xMaDS5n01EsZh+vDExZNiZdtC7LExDU6j3x\/hTVtHDDPn+gAlMMGIgFUeWTsMUkZugVSm3NiqrrPoTE9L5Tu3OMZO6EfzUMIVrtu\/QEr\/ei3MVoc4oukIf6MU2FT8S11y668YO6Fna+ZpnslxijGgFFD9ydtB+yE3XmQPJj9oS4TquRwtD57WZ9lk0oTm\/iL\/mYDZGL\/qrWqAmU4K9EI\/UGv4JjKCU8yv6k6pg5ej56qP6eh\/1axQOMgpCDlN2r5ClQdE6Q25iMyGFYx91SmeKvpNs+vTeED2SuK2UjAHHddXUUkEZscEb+Ol7hhlRKaTXeJt4CaF4wWFIIbhQk1qolKpXk70RL4+Lm7sA==","iv":"82041b5caf6f6b74ccd5e7944b4ab7cb","s":"b9f4d9b9e628a558"}
Share your thoughts. Click here