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Internet

Lexus creates social buzz for ES via tech startup campaign

September 27, 2012

 

By Tricia Carr

Toyota Corp.’s Lexus is pushing the 2013 ES model's updated technology and style through a Facebook application and additional social media promotions to let users vote for their favorite startup projects that the automaker will support with a monetary donation.

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  1. Annual report from Vestiaire Collective makes business case for circularity
  2. Tapestry, Capri Holdings respond to FTC lawsuit opposing merger
  3. Ginori 1735 applies pastel twists to tableware staples
  4. Rolls-Royce to debut bespoke commissions at Auto China 2024
  5. The RealReal ends Earth Month with in-store donation program
  6. Luxury Unfiltered: Brand stories are the secret to creating desirability
  7. LVMH, CFDA launch Earth Week video series
  8. Saks prelaunches seasonal styles from Prada
  9. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
  10. Jimmy Choo hits the green with golf-inspired capsule
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