Mobile
February 16, 2012
By Rachel Lamb
Toyota Corp.’s Lexus has included two gaming applications as just one of the components in a 360-degree marketing strategy in collaboration with Sports Illustrated advertising its new GS models.
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","iv":"2425bda813a56497fa08a33dfd7a248a","s":"6104d53f85e3bfe8"}
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