Television
June 14, 2013
By Joe McCarthy
Toyota Corp.’s Lexus is promoting its new IS sport sedan with television spots that aim to pique consumer interest by disrupting expectations.
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","iv":"0c1cba6d23cb760fd170c305f20b9eb4","s":"a6f46baf2513397c"}
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