Internet
February 17, 2015
Lexus targets younger consumers
By Nancy Buckley
Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.
{"ct":"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","iv":"cbb5e6bfea11bf37244ac147f821f130","s":"5ad7968bcfd57c5f"}
Share your thoughts. Click here