Radio
October 7, 2011
By Rachel Lamb
Automakers Lexus and Mercedes-Benz are switching up traditional radio marketing by sponsoring stations on Pandora that are designed to push the brands’ models and campaigns.
{"ct":"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","iv":"8f9738451ba179f383a9fc60498ea96d","s":"c85d2a23bbb2e88c"}
Share your thoughts. Click here