Multichannel
October 3, 2011
By Rachel Lamb
Toyota Corp.’s Lexus is relying on local dealerships to advertise via Web sites and customer outreach to market its new line of special-edition models including a partnership with luggage brand Tumi.
{"ct":"yZwt0OMFgf3IMDOc37RcgPLuiLioIngRTd9R\/Ht0ocbHnaghCUVd69+zpYvDk4ZzIOpn5Uqo6+tpkTU8Asxo9nTb2HzU\/yS5mhIPBP9kyf9ZZ\/7YRWjnN37ZjGKlIc5MPlFLP+4FcOV5T8o8WyUhJqQswIIpWbe2zOguvVB593Y\/E3LSBUMNKPBrPwNk4Fixj9LrnVhhbUiuRfmWrNeIxkFPFCDKCj9AmIP1UAbgck3gxgtcS+Gcj2UHvQIR8IZBxIayP9nX39CXjTP6ppVKxxsgWKfBD9qDdTT0OB1rfEauB5lY6v\/H11XDoPUwrzL3TJj4QmZxz\/KM6RyJy8Q3PTUjM7hD5qi40p4eXofcG+zLu9zLEZ0C5EBzA7uEmUI78hDRarqwXn0LGrcy9OQ3ojDR8E7yjfOKAEiSeNBkPCo9HNfGJUcz5Gu1aauS8x2ZV0KRDbCJLj7MNcgpBl7sLs+mzbdpRMpwN7QIqL2fD+fSGGtbqOTSasIZVn2bk1zwlFn4G4HeiETFXUn8FMRwyKzBPsMO19xASamwdjQSbDM0dbfU+g2u\/uxC0uOouyzJEx7fGuuFAnSB9M4hsG0dT7OdXZbmtoIOYqudd5HDZRYPGXwnnra0pTkQ3XFlaODsXhCK6eHj1EH4PgvjjGNKYaV4+20NpXO6svnh3wkp6muZhtQLyjmN1sGo24RVlo6bwwauXlunAjM97gT475\/ZBknYNzA\/dMU8KMOlABSEGV6cucHhpocjkWDev0kUiSXGttrix6cgWVXrQrX5n5YG2d8qkJVgzpAvTQwFVkp3ZL7m9b7lEwxOd2a51PdZ+q9H99+8Gwb7FkT0zDgH90m\/dodNsqLDRBErcQ4AY95OD6uXy3cWVxQQ7dwL2RIt85uRGXcbkmmotf1ovmrgcS\/AZ2gd7lRi4vHXkXmCf\/groniRa8LotRsPCqeHcmhvMJdO5o8m6KipZEMuTq54edy0mrqZL849g4U8FO\/83WUxUzAqf5665i1gVdnF6y\/HL7qFkWwNUz1pMPUIe4c7XuxXhk4zrmrJyLdFkFsGTg8HVEy19GPDSrZmg9fJbQxVxoJHEm9N8Rvk6uXAMVh2Y2oVwo\/Tewdw8oPOGbxSATi7XDZhFNI\/as4KF2Ko4bqtMH6b08O+rD4s9DUWCOW7uUQXouv54Cw2L2dHFBPzaEXkhU6bl9E9iqxIfvzr57Hy4vUBqtWAkpfJyTBCL+wWqp7m7f1u1TebZV0HjN7EI4mnJF9t+KWLwABG6bpwwI11Pl1Iv0CXSKv4t8yZF2zdE9\/IhlS2MSHlg\/Xq97WjR++j7sC9b7+Zo\/j+Quqch5hNH722WwZsSdeDM4tKCFNRsk9vtWb9pyi5a3ZlwnxFV+JMcFn5HU30KU1OG7G0PgwUY6H3Q+zj9bKIZKdoM5qFtga1eNA5RKCajpuLF7m5dIYmhllJXvOFAHoyauJxHgrIXPf0qxo3mk7lpX0WPu14F0SzUdEtkaoPxLgJnV1+I+CNGMx51tD88g0KkAkhlnOEoE+NFXiERqmh7nIqfbHEvL\/6+56lbQbMdBYuB3SdmMYDZtiSidift8mjuFp+gKsI6K33d+2WGz54NAP\/CoUQ2glrsaeXLL3pb52JeTkYfXgtU0bvJS0lbhmB8nMBmFdR7z+KbhCBFuYanZek8s9TTzNftyrNF8\/DPRgpF+M4OPCfIYgxSCjxqETACfFJp2OCp8NhOn3ekq67kkqnKyUI4PjyGRTJmQbK6HNcD3y8CjXTlNoODj8M14nud3fIT4skPwHdVNWlF6AdlZKBqnWtqLJLdP8udTgXP+lIFyZ66h1K8S8eJcxrFLHARDgTxwlktzqBBSV13iRcZlHJ2BeaerznmC61GzE4iuyDVRzdS2wHtsyH\/y5k4f48XsB7kqrG7vZmSXVcXPKJMz9XKktIPrszystM37IRDpMp0QmbGdInlGM6RoD4aeIVZmvGUhf8pTakabItQwxEDiZSRfBOqAa7xD3op2UQUg\/D3uxKRpvKRl22DJP5Hu9ZS+Y2o7s9wta6rcmQLnEoC0lBoGtC7sVZLpCTfQQ1wsIivVs5PArDZGTqy\/5NnpKRMvoD4Ilq2XxptymkzaUKXxWu5ZMIJYwYMm2XWUn2GkYk4F+nUFnSibfsJ3VeZwvmg1U4T0hf4Rxn3zov5lYSuCB+DI\/Qx4TNeU0dcL3\/oarD9fAk6xL3XipGB+FrwTYf9v0ILcrNGozk5KOu1P4OzZuNoxxQ1Sn6urF\/bs8P9qzBC3Nu7M3hHpMHCsLc\/dtwLG84iVq73RygEPX9d3dMWKKKcaxDamKdB+\/4rzQCTPZUWuRVNymacx3usMKusNN3rbtmkx3IHb5pgPrALeucUA235ADG73EQj0HdHlpUkbDJzZZttWujcPpsoNqY9og8Ek2NbL6+IOpb10YBWe\/xx\/N2iQIFvlKDEddIPmfLer6MlxU+G4ds6UR8X1AGS8KGizxh\/\/pUUGD+38\/utVAnrI9+sr7Ci9rqQFhHVfwrFh0eLfQBUvhf9W\/P2RKjls7u7LrLwM1nwJpZesONU\/MeHQ3oB5UYPpAYKiiEbG\/zD4CC7VxnIU+Z7Q7y0+Xm3V\/vK5ogEoHyrWLHAZQZ88PIrB9yGLB99E4OCWQNqe1lyrw4IfLwXFIeaSKZG\/twbawREyKy6C0TL9XZAsMZOtYEHoYq25\/Xy4sw9ZrkKPT02jqnHWvJqpHHvMY8dgmRpzINJYFf44pXJoqhLs0PRPnVml7RYCXyePIeOmcBlPXfGQbdt4E75GTiOJErLPycyzEaPTutfnL7hFqjQFvhiLrJ5Lw4hWDP\/l1B099Nj5t8HJPwkGqezyBqF4AfNYN57Iwp5\/TAUhbVfS8fWkr81Gbl9KJWPA0VI6N2PAlx8tfN97qTQUOFxPRwOoIFKFzfMQ\/TUu7OZn0QO7W8buHu3oV+FmucAr7b0YjioZALGNOdmgCXjWNDiqkLWqc8IVF+uVbE0yIduR79jgRnhoaY50bYjYyWya6OavTMQReus+hzvc666VPsnk0eavVeHBhTRHnv3yIZPBDY+FikxE\/IFVQ8EfjOZcSQXy1PJlmdYknG349MpbUH9gHaNO0reXce9JJ2iSQDze2YPlPTsEnHnBK3zCmDOJiLQydrFppJWb2Tkg5YCtESr29fRsI9xKFUJL1nhBaOU\/eoOL857YRYhUaKuE5IRexlwH3y7qnEnCMe7Kg2bnEx0UiYpu1BJdJN3XOH+I6NTFbrULaD2IZUmGf5fx6XFT\/pD9sevEqsomEmJbXcEfIer6qekaVHUexcjNOBdWILT+DzHn0FOjSpr3TBlbJRk+JiNR39f12DRJfH\/EkCVWT08UGzIqTzpJV8079zM2IKf2lyvdd7XqLqavChGcTTtW1wTbWD\/STvnZ4GaxrFsEI2BrKI5907Nc3rFN+BlobOy6BkdRN0FkzsLRl16ng7xp2mhFFIYrYxJpb4i3U4gDDC4zlk8oTzhmF+B\/oImDzaxM9wJ3qqiS93RAZGQUdyxa9W7A2ZuelVwEVZYQuBTVpWSy+nzd3lur4z0A1XcB526V7RjKqFCBkFkectM\/JTpzQeb3K4LOW6dsrWMTTyIE7A1Bn7gs+8blTJs5ldfI4n+Tq9qsPZHKqbvrpmn\/0tEpoPNj9QJvnjMCEHm7A7cejDRLjCycVcZHVYAlqgS2\/wv2PmG6VHywb9yy65XmPjZ3i62DSOWzqiQg+VbGzAUI85fqXQR7i4WL2TSk775Z+urYJRDcLL2Pcu+7f43t\/vYT9pLfCQmGoSv7Z2Ylrlf67IZZmNnwCZdzpnknr+xLIce0nJhukm+IuGxgcMlh91RFbtAZvi+kjM7y4N2o6fpwMsKh7YTL0TFVeQt8iDGVzP\/yM8vKvzhRQeyXEI2X+35j+G0MwJoDO068rjEnODZVLlQmTYn5EsG+QiaWXnCM9V7ObaAMxOrwLcdj+5Mk9\/dcKKD+P50HdOSamIrKPOQAjZukkLR7jndE8MrIrl5w5dnfXpKWBUvjBE+XY2hRgjmqMaegs8fqRApDsKD+4XQhhUzWHHqY6NUHGZpfVtYia2Bda2ZXXmDakqCno4mLMeOJTLdezvEu+DvM6G9OUAJPzObqfoCP49rLkTp8YOIovgIO4ZaAx\/B4F9S2\/C\/gUi5VkZsIDfyqMpPAjeNvnJsTPdwyFqEowQeSWlPiJbcn3dkFnlmNsoTcLH+dQlZpXgmUPDlbtw0SJNZWrGWli3cR5NpMN8JwWJ+TpIAGisZgsuw1EGYhgTkXZlA+iqUK6llAuE9vRl0aiS0SgZnRjF6UbEI1QF8XXGdWhiIUx56iYDr1VCcNtR3\/8i7ZYhx1NRJEb0ZZN\/S+dzJxeC6+jyM5zaPJfM2bbCYZPxUj691ZscuH3wseY7P9pbBgDtiSNUHVCcMuG4\/mSpjzAocM2vmiLsCbI3Zwwm2m1prV\/rBgQkO2cxaZJ\/S3GlrkRn\/hLyT0gnNwtRI\/X24RZBmY+sRzWksvH2rv\/1KIdO1veeSXC6vD1GBoZPZlTpTyZ1FrjIpM1NdmKgdYQP+lueHfsfbmKj4LyWge\/xcW759okKmE\/HUZv0MQEfy7HvDJOcmrELQE2zjMRXcLdQsI2aOTKON4yVz6SYq1ry71ZmQSqTBl6kb\/MepNtpNNL7I2y17D1qr\/QmLuproKeSR7E\/+dvtIKu5PH81RIrgi3pLQYNx3qemlN\/ytLQTB7ZpLDLRnKJgmaOARSfVYciFveVO12pAyTEiL8knLHOBIQYbsKVGaLGKCodX57ncougosX+39HwmMYRJcjgJyOcgcpHCor\/7hJCzdYmy+Aq+Wu8DoKqjdMg6CuAWlIUeIkthG4ySZFwLq6ZRw0aKpPRLbyuvFnIBB3VFKbMwFJ1ROWpOI7Pf3bL1Kiw74P8lkowi+io5q4Ab8WxfE5ZSGpOPxjEfvKtBca6wrsuGYEDT\/qblwRCeOqT2QRSdDvtZlFQtpW7OCd7YeRLQkdkRIprdF49xcFGDzN\/xqb0sPp2itTapY6A8fGGAkr+WszIQxqeNOTOPDQ8YNOv3Ysqpi23VDh1lWDjJYdTiixATd3Y4oiM1vgSeQPy8o5kajav5uHvtpNfK+5p3l0wP3XHFNdukQCuOHCedHfLz6R8JnXMVFU9C03jIAv4rupVCh5h7oZ0HkQd6ZPywx7NOjXUlwJWoAEav9QdLGorFjn9ljIVvpnx9n7PCbKzIMWF2kHIMdSqNl\/wXmSHIPB+mhc+VKvjfHAZOeMLHG41hN9+QL4zwM7rSFR2ViVDvprqkcVecRfAqHGPBhiGMke1\/lT03Jm605AzVYyhDLUa\/AZQf+OksVrZQesHRfrCosb5E7z1G7NuyBZNoF+2X7vCA9NuXzt6e+QtYfvti2M5GX1mVObRGjr+BnWhTNNdxksv\/n1kWJP54LqiaEd84gBhPKJl8\/Dq1xxE3UyhnrYEFIQbcp3OSEPaDiNNh+zPZp7KMMaBrn\/7iEKavxlGu+o\/9xyvJY9W2M9m7OLQMXy2G4DNbonm7gY7KgjNizGNljwcCl7cb71VhCcCjafb17UYuo0Uo60XDlN7bwtcKK4zNtB\/cdBH6tnKwRYEB8LsNRWP6LA3G8WUgvY0LJvrdOy0WQYXjsG1d6styaM0Zkgv4f2So877xyucOM89iyd5YaCAY\/ERk0TlR4vI3Zyutyoe5At4RuCjyGKRa9Qt96dmvdPvdkm52\/yVNljdPEwxu9voZu5KmdcpI3lQGzsziEoiF6b9l3Q86h7RtoedyjAb1t2LmAf1dpCW2ireXDYC6HYFur8K9MUjfHLPtsl2JCXJITnKlNY92eocoAVw8OTK01hLL+7Vo8BcHgoiTeAGJ+t4bnmjkZ0a0R8hMMkX7wYrgJdHK2L03RDR+qBNNxSB+BaseZrfqwZKIF6rx5SIPezc2gZNLQvJVvPQuiRbKVOvUYt3m4JdnNLJyqkzHWyM5ybPsiqF\/6AYLCj0OJ8+bdb7uaviANasxPK1xPnhvCFy81QN1uAkx9TtOdm7KqHRSvRVTs4DwdxLBaT2pDlLtLA+0HNGwJKAG5vWhzipKR4+r2eXbH9BlENKPVgxPYVRJjkA\/MWdNwBRKRv0CRULISToiiuIIhqO98EglZXUJxQvtmlvm9i4A2lVfwuc8nkUf++dI7iQ+HGe5Yw2wFbZ5nDpNTN65DSIbxymexoD\/UOMUSLvCu6HT8lFrfBcRCmVbhFYA3Ig3AiettTfUFFSRGxGSbz5wt2ZzdJssdmr8VRx1E6i3GbyUwnE4IhyAPXOOeywrNc5GKOSSqNpHU0J7ZLJKPol4dCW6KeYN68Zljh+Zk6R\/NYejC4\/D4wON38fyUFxexDXVN\/j0ex6lhJ8fRmR0GuMFu\/2BHaL92FYtbodeNu7Xr11B3aqzawOUt1eRUpfBJKX8Y2uJXCoGc9bXorCC3BNVUHalykZ8GXTorcp29Lj9Pee8pZk5LKfCDhdUWlPh2NbtPFQ9KtXkCWXky4LAyS3t0LhZP1IcTFzgrTTVHbMZHBf5BgYpuqksdspnC42WW2Eu4SDHeXpz+DUilhEMFyFyoUkwjH1pZiQJzL5kRb95Or6lvyRElJBxqQDzTGWoL6\/9i8z\/Q6kq2q7z89Y5dwnQQ9terhkq21bekrFJdxxadpla1\/uGtRIEMVySnUDVil9hn32B729kEiybW+Cr40v5Y4oCIx2oivlUJPZNiosmrx1oj1lqdigVqlxdjHlzs2LX8RwJl04dGc4v5FCkBia\/f1WFQWed+t8LXa8p1x6s7RRRtCFBnOcIs5+V48JAFTzs20IlfoKh+EJ6yqrL6rf78bqwoHWWhP9Ipu+oXpORYrVW5JsWaMtYBELe19jP2Xw96rTdMHXjiHx7ToFoxUZ+yVvByMLO7H2Jpmsv85QEYcqDIRvT0EWO9qA4RV1y9+3r0HwYFCrlmVTTC\/FW98PUEtXbdqNdVOYHmdY4PJ6EyxSTAhN5XipsrLn70URFI59xITsZyoocijh1zIoQrz5tCLMkzVQD07vEhAvxV00m6oh1rq4FZ9j0UpklI8HLxRtPgNVMIiLGC5Nv6I2iysN+E9YD3ONlLBRhdmg58LFKjshxPMfYA+f\/Xm2+eH9WS2hIsBfygZQMm4qNPTqMVF3jeqZHAJrwBNfY7axunkrBrhyfRuf4c3ykDvwmfisSuedok8iHmIQ6FEqyD0GhBMdIImOmSlEN5oTLLEP4age98atsRkD4m\/cbKTLEeTNQtQS\/+x94BgOjPEeNPeqetJ2RK8P9EJLHnpVzpr7T0I+Wa9HoPsTRkBF9ioMZMwtQMN3253\/2M3qxKWZrBxQMBlKiFUC\/Oy8l6d\/HfYWDUH7cVlWXAsO2jdZRyF0kjU9c5w0ODD6GhB5Msf75TkJ\/IA6NGhbGqd6OMURK7z1bRs3Rr32G270Zm+aXl76O80bggvcXBXW2ijIFqr8kLE3gmrNJwJH\/it\/Ta02JGwNncBVrhv2PPO6iVUqrFwtQll\/A942\/lLEEJN\/GGuUODYh6CXV\/WMVpUDnukm+rSWqYKXxcBrDV8TlyC+JMaqTFlsf9\/uKSTI5kcYdKNcDRZIY33t31iYDwfPZKZVat\/wt8QtpERAuY1CHW8gghQE75D6ltDAk8SNDooMsAR7f+G44QcgdTxzE+aRW5AxfWSl5Wv9+0cNyB01HSi0PAuNoCV1ICcBuCHPNUG6\/4r8syWpScZYUHi7hXa7q9Z1KlEqOO\/zKN0\/4uwA3euhEn+ljaSuUrgPvKNhSy3YzBLGh6tAwoSo4it4NkZhQIY1sSsaWGwyxqXm+Zm2p9fgowntQpYx9JTZ\/90utAFNHgWrdbqUCD59ssLwd26orx\/LHFsv7Kh43Y+PHNgj8kPYFdwK+8IRgzvvmo30q4ZqUBRk\/Z\/oag0r5Icm7GI5X7nurzyBOv2zF+LS32+sRGs6ZGs6IZQMeImI32yjhkI1KEdXfGfbLFxVQsOUlFe9ZeVsmGUhpFh3cT2E05uN+uPIsqgOORnAqoQG4eStVc0MVXMDMMKdvWOzfPZEuEkktQZX0xDwHfgfM+oGJs60O24S3h3Gu1\/wXGKk8dXoSPshKuaeJcVOifO5t2OkWhhUDQ8oVdDCyOrTEaiVlffquOyjnAJOnWKnDBbO5zA5UjYmu\/VVe488ivA1zwVJWLQ6x3wZOwMG1GlpQpv3UUs1vF1SMbWMbXS5vSBwrUL1p1AEsMpex2Go9Ppahv7ZdW+L8FisaTo7kcT1VYgTmFsra8nGnWnOQHWOqBaoKaLFNs6sdU4ZUit+ZMKIbAFh7jGZbMvQmojhRnjldkvFH9OnlzEpCxwnvsE0xJXSklOWfwm7h9plWc7JPAvO8sQrpgYyb4e+WohaSdDM9ENoSEAZNAHRnh\/0Q8KQf1mTX02lamPAoQEAlXqV9T3zfDz8mfbPXwN8xn13I+Tj8zR+7QiGwzP2Vq8B2Qmd\/Ll6J35dqokK49m\/Moh8eHWTF6cTrtmpo+K5ik4G\/HRLtcRsFa1juasxLbnxsWHNGWxC3+Jt4\/z5zgC\/eEnm2k8TyIDnxWToYRdwBpa\/iJ9ezWD+aIabsbjGodU0zw6bGEihS2VoymE6RYYq9DRvrjSJVPcPaLMGte0ePvcjMxqVewWlLCoCsU8QETDmqRpnoV3gOf1WwsdYSoMUbIDzMsHE1jgOoIIg38smIb719gGaaxyygf+IXP6KPnhIjRDlm1R52yRAmk+EQM0Qo7dJkG5Tw8OzM3IAaAJCkDE\/UfKreY3QMgQyeMvHfztljnp0QSNSOQjJ\/TlpQW93f1N2f5UZddZpjGzBYrj0TuILdvOBl57OpcivRS4Xy2VubwHoxAu0n9uG+4O\/LqNcRrN0SxG3Jo3ud9VqOjasgHgqViFlgJJy65az\/3Lli\/o33m4CPGJ92mxsi96GPbECh+BS5+25BjmbRtQnHYKF80xs0hom7Jga+8zmxGKjjdinU5TKEoklcdmgs98tdxgTGF7qH2CsE2oiXUh44x+UgHzJ2025q2u+\/wNM6mkfflk80iVhFvK+MY0Ik0DOrEggThxTpONE1lZ2CaO25fg7icNzkTwKXQQxVZ64quyEI8vX+66axP1IcEcZoedYHnRxHdiSG7IIY\/hnPcqxC+cN832iCadsF03tmgMidFqXAEFXq4OW1GMQ\/KMPulwgaYWx\/Aw0AN9IovHFPMMQ7HeXpuofb7uwGeKuqHyZP50HfywOP4xTauUNofifSC1AuUwMATMaqsc55PwLdnaJPTIlB6yrhacSd1\/ZLMztMmer\/WzgB\/xMcKVFKkRqSNU4UxCL4J+bxuR553lgRgyHfa8TL6Cuaye4QhmnMvUjiMpZ7Rw7JuMTb\/ho08FYPPBhfucXZgtUVlWhn4HikcxjDmypRPlpYUGBa0\/S3j+ZNCIPSwkwaz5A384b1RduZ+5T3SA7yYUGXZFrw0lg3W7kwOMR\/6fnTkCNkhiP9xjpnNP3WAeLvZ9DQ9sTqeYaSQS7oq\/KdHn1o7R8M8beVso1XivmtdCqYxYGw40vy3zp0i7i6PYdZgRSIQ1xxujB8651b+wXL7OyHt3dvzhOLCi\/GZFJ+SL0Uy1udsbI0TsTRwjCML2yP6fOv1iSRC2IEbyGWz2WDLLWDFDGmsilzs5Ay1x71FCrltr0p+Le8f6N3hIyzuZu3TS+LfODfWMqsFVWs18mGjXmXtcsqySPH1ekRqQl8w3OBL8cTtHv\/birTwppupcflQuGwfrC28AgFNRUDqBopixR+553NXUhxCPpj4hfGBHrepEvfBSuyGyUhbbq3uuZEOJ5GO6P4mdUCBDKue5N5q3vHD+Z78n\/RyRMnLy06rLqdGV+mWrQ==","iv":"1b390b7f742d56341dfee31104967eb4","s":"947b615f25a9d821"}
Share your thoughts. Click here