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Lexus takes multichannel approach on RC campaign

November 4, 2014

Lexus RC F Lexus RC F

 

By Nancy Buckley

Toyota Corp.’s Lexus is introducing a new campaign for the RC 350 sport coupe and the RC F performance coupe that includes several videos and advertisements that will appeal to a wide range of consumers.

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  1. Mandarin Oriental hosts charity gala in London
  2. 2019 luxury spend expected to grow highest in UK
  3. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
  4. Burberry transforms customer experiences through digital innovation
  5. Dior explores the craft of Sauvage in new campaign
  6. Dior takes a step towards film with latest perfume ad
  7. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
  8. Luxury Unfiltered: The mistake the luxury industry is making with AI
  9. Rimowa debuts ‘new era’ of Never Still campaign
  10. Luxury powerhouses are not just betting on Chinese shoppers, they are investing in Chinese talent
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