Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Advertising

Lexus targets sporty males with Jason Day sponsorship

June 17, 2011

 

lexus-day-185Toyota-owned automaker Lexus is strengthening its long game and attracting young male athletes by sponsoring golf star Jason Day via social media marketing.

Australian-born Mr. Day will debut the sponsorship at the 2011 U.S. Open Championships June 16-19. The golfer will join other Lexus sponsors including Nick Watney, Natalie Gulbis, Charles Howell III, Annika Sorenstam, Peter Jacobsen, Mark O’Meara, Raymond Floyd, Johnny Miller and Mark Pfeil.

To read the entire article, please subscribe or