Advertising
December 21, 2010
By Elizabeth Zelesny
Automaker Lexus ran a campaign via Microsoft’s Xbox Live Internet-connected gaming console to reach a younger demographic of tech-savvy consumers entering the luxury segment for the first time.
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","iv":"7bf6c6e644ea3ddae05e5d56dfd81ede","s":"56aaa076bbbb2cf4"}
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