British jeweler and watchmaker Links of London launched a multichannel treasure hunt to increase brand awareness and push products, resulting in one of its most successful campaigns.
The jeweler used social media, mobile, in-store and its Web site when it launched a gnome-themed scavenger hunt which resulted in bracelets for participants. Links of London used a friendship theme to encourage buzz around its friendship bracelet, the prize for the winners.
{"ct":"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","iv":"f29d193063cda62de1996fd1732d24c8","s":"0c2560af9f791ff0"}