Mobile
September 14, 2012
By Rachel Lamb
NEW YORK – Millennial Media's top exec at the Mobile Marketing Summit: Holiday Focus 2012 conference said that location-based marketing is a tactic unique to mobile that allows marketers to understand the shopping habits of consumers and track them in action.
{"ct":"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","iv":"654cdf6d599b7cd97fefa7640f029614","s":"9b002012a244d3a3"}
Share your thoughts. Click here