Advertising
June 19, 2013
By Joe McCarthy
L'Oréal Luxe is aiming to increase consumers' connections to its brands by allowing digital agency Firstborn to marshal its marketing strategies as its new agency of record.
{"ct":"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","iv":"8c70f09b6ff38bd307db7762816edbb2","s":"ebfa2507b9e9a424"}
Share your thoughts. Click here