Multichannel
December 7, 2010
By Rachel Lamb
L'Oreal Paris hopes to bolster the relevance and reach of its beauty products by naming Jennifer Lopez as the line's new brand ambassador.
{"ct":"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","iv":"a06254b8131e6fe2b7c283a6890e5823","s":"d194feceb8be7128"}
Share your thoughts. Click here