Louis Vuitton, Bentley, Barneys and Ferragamo – News briefs

Louis Vuitton

Today in luxury marketing –

Louis Vuitton confirms fragrance debut
Louis Vuitton said Wednesday that it would thrust into the fragrance arena, having hired a master perfumer it lauds as one of the best of his generation, according to Women’s Wear Daily.
Please click here to read the entire article from WWD

Bentley may build ultra-luxury SUV
Volkswagen AG’s Bentley brand is likely to introduce a high-end sport-utility vehicle that would cost more than $140,000, after strong demand for ultraluxury cars helped Bentley return to a profit last year, according to The Wall Street Journal.
Please click here to read the entire article from The Wall Street Journal

Artist feels ripped off by Lady Gaga’s windows at Barneys
In a video that has recently surfaced online, the multimedia artist Colette Maison Lumiere suggests Gaga should have given her attribution for the windows’ creative direction, according to New YOrk Mag’s The Cut.
Please click here to read the entire article from NY Mag’s The Cut

Ferragamo gets the tropical treatment for Spring ’12
However, the just-released spring ’12 ad campaign gives a new spice to the iconic brand. Enter, Brazilian bombshell Gisele and her right-hand hottie Noah Mills in the newest Jamaican shoreside shots, according to Refinery 29.
Please click here to read the entire article from Refinery 29

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Tags: luxury, luxury marketing