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Louis Vuitton hypes runway show via all-digital travel campaign

July 12, 2012

 

By Tricia Carr

French label Louis Vuitton is creating buzz for its upcoming Shanghai fashion show via an all-digital initiative that follows a photographer from the brand’s base in Paris to the show’s set.

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  1. Audemars Piguet collaborates with American singer John Mayer
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  5. 'Writing royalty': Montblanc celebrates Meisterstück’s centennial
  6. 2019 luxury spend expected to grow highest in UK
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