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Louis Vuitton, Mercedes-Benz and consumer confidence – News briefsBy Staff reports
Today in luxury marketing:
Louis Vuitton risks logo fatigue as Chinese tastes mature
Luxury goods makers early into China have long counted on consumers there to snap up $1,000 handbags and other pricey — and profitable — wares. Now, Chinese tastes are changing in ways that may hurt the brands that expanded most aggressively in the country, Bloomberg Businessweek reports.
Click here to read the entire story on Bloomberg Businessweek
Mercedes-Benz collaborates with British yacht builder on luxury boat
Mercedes-Benz likes to remind people that it built the world’s first practical internal combustion-engined car, but now the company is branching out into other areas of transportation. The bearer of the three-pointed star recently teamed up with Britain’s Silver Arrows Marine to design a luxury yacht, per Digital Trends.
Click here to read the entire story on Digital Trends
Consumer confidence highest in seven months
Consumer confidence is on the rise again as consumers were more optimistic this month on the jobs front, WWD said.
Click here to read the entire story on WWD
How the luxury industry is really performing in the face of crisis
When it comes to luxury, how are individual brands and conglomerates performing, and what does it mean for an industry threatened by economic crisis, asks Luxury Society.
Click here to read the entire story on Luxury Society
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