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Louis Vuitton outsources Father’s Day push to consumers via Pinterest

June 13, 2014

Louis Vuitton Pinterest board for Father's Day Louis Vuitton Pinterest board for Father's Day

 

French fashion house Louis Vuitton is encouraging its Twitter followers to pin their favorite Father’s Day gift items as a way to outsource advertising to promote products. 

By engaging its audience, Louis Vuitton is allowing consumers to advertise products through Pinterest as other pinners search the homepage for gift ideas. The response in turn spreads the awareness of those products by reaching more people.

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