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Louis Vuitton personalizes Facebook marketing through notifications

November 27, 2012

 

By Tricia Carr

French label Louis Vuitton is sharpening its Facebook strategy for the multichannel L’Invitation au Voyage campaign through personalized notifications to its application users that ask them to watch a behind-the-scenes video.

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  1. Audemars Piguet collaborates with American singer John Mayer
  2. 'Writing royalty': Montblanc celebrates Meisterstück’s centennial
  3. Jimmy Choo hits the green with golf-inspired capsule
  4. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  5. Saks prelaunches seasonal styles from Prada
  6. Luxury Unfiltered: Brand stories are the secret to creating desirability
  7. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  8. Fashion falling behind in fight against forced labor: report
  9. 2019 luxury spend expected to grow highest in UK
  10. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
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