Multichannel
October 10, 2012
By Rachel Lamb
Even in an increasingly digital world, luxury automakers should continue to use print advertising since it gives them the chance to target a highly-affluent audience and an opportunity to create multichannel touch points.
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","iv":"2c873615cad5391729fc82949f214372","s":"e8f050e22230df7f"}
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