Research
November 23, 2015
Image from Mercedes-Benz film
By Forrest Cardamenis
German automaker Mercedes-Benz is once again the top advertiser in the luxury automotive game, according to advertising consultancy firm Ace Metrix.
{"ct":"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","iv":"01bee2cd00a071d29a7e3993f1deeb1f","s":"be009c046b8fb26b"}
Share your thoughts. Click here