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April 25, 2024
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Research

Luxury brands active on average of 2.2 Chinese social platforms: L2

May 28, 2014

DVF on Sina Weibo Diane von Furstenberg on Sina Weibo

 

By Joe McCarthy

Luxury brands are veering away from social media experimentation in China to focus on Sina Weibo, Youku and WeChat, according to a report from L2.

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  1. Zegna Group raises revenue 8pc in first quarter
  2. Gucci makes splash with 'Lido' collection
  3. Porsche named official electric vehicle of 2024 Met Gala
  4. Double-digit growth streak continues at Hermès
  5. Sofitel leverages local ties in new campaign film
  6. Prada Group sees first quarter sales rise 16pc
  7. Kering rocked by 11pc sales dip in Q1
  8. Christofle opens pop-up showroom in West Hollywood
  9. Nobu to open hotel, restaurant in East Cairo
  10. YSL Beauty adds Bahamas, Colombia to rewilding project scope
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