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December 13, 2010
By Rachel Lamb
An increasing number of luxury brands are using two-dimensional bar codes as a way to measure traditional advertising methods such as print, direct mail and out-of-home.
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","iv":"2a387edc85233a8addb913aaee793345","s":"9cdb7d92ff5ad38c"}
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