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April 24, 2024
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Research

Luxury brands ease into cool “new kid” Snapchat: L2

April 28, 2016

Burberry Snapchat campaign in progress Burberry Snapchat campaign in progress

 

By Sarah Jones

Instagram adoption rates are nearing 100 percent, but Snapchat penetration lags behind, as brands remain unsure if the platform is right for them, according to a new report from L2.

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  1. Luxury Unfiltered: Redefining luxury trainings and masterclasses for a world of disruption
  2. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  3. Luxury growth at L’Oréal lags in Q1
  4. The RealReal ends Earth Month with in-store donation program
  5. Annual operating profits down 18pc at Valentino
  6. Bon Appétit out with first ‘Drinks’ issue in over 50 years
  7. Chanel v. What Goes Around Comes Around: Will luxury resellers change course?
  8. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  9. Countdown begins: Register now for Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  10. Agility Research & Strategy is 2021 Luxury Market Researcher of the Year
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