Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Prestige brands must learn about diverging consumer shopping preferences: expert

December 27, 2010

Luxury brands need to understand whether their consumers prefer in-store or more tech-savvy shopping

 

Luxury marketers have to be more proactive in understanding the diverging shopping preferences of their customer bases as a new class of media-savvy and plugged-in consumers enter the marketplace, according to an industry expert.

To read the entire article, please subscribe or