NEW YORK – A Luxury Institute executive at the Luxury Interactive 2012 conference said that brands must understand the value and potential of personal sales associate communications versus mass emails from corporate.
During the “Optimizing Mobile Technology to Build Customer Relationships” session, the executive addressed how mobile technology is not a differentiator, but a utility. Moreover, it is how marketers use the technology that matters.
{"ct":"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","iv":"80647bf73f403866dcb00d69e17fc00d","s":"75e227a96aa5aa9c"}