Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Research

Segmenting the affluent market key for luxury branded growth: Ledbury Research

October 28, 2011

 

LONDON -- Luxury brand marketers need to stop thinking of the affluent population as one group and try to understand the different cultural aspects, lifestyles and spending habits at play within the various levels of the world's wealthy, according to a presentation by Ledbury Research at the Luxury Briefing Wealth Summit 2011.

To read the entire article, please subscribe or