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News briefs

Luxury services, Valentino, Tag Heuer and Bentley – News briefs

March 3, 2016

Valentino fall/winter 2016 campaign Valentino fall/winter 2016 campaign

 

Today in luxury marketing:

The best luxury services are customized, not standardized
You check into your $1,000-a-night luxury suite. Your bathroom is lovely, stocked with shampoo, body wash, lotions, soaps. Your towels are plush, plentiful, neatly folded. This is great. But where’s the hair spray? You have a meeting in an hour. You need hair spray, per Harvard Business Review.

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