Internet
May 15, 2015
Promotional image for Net-A-Porter premier delivery service; losing just one affluent consumer's purchase has a large impact on a retailer's sales
By Sarah Jones
As more luxury retailers are entering ecommerce, they want to ensure their online storefront fits with their brand image, but without their knowledge, outside factors may be altering the user experience.
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