Multichannel
November 17, 2015
Image from Lyst's brand campaign
By Sarah Jones
Fashion ecommerce platform Lyst is positioning itself through statistical wordplay in its first brand advertising campaign.
{"ct":"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","iv":"ae7ea36e4f5f71fd07c337c7d535e205","s":"6222751c9e24e75d"}
Share your thoughts. Click here