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Internet

Mandarin Oriental exec: Treat Twitter as independent social channel

October 22, 2012

 

By Tricia Carr

NEW YORK - A Mandarin Oriental executive at the Luxury Interactive 2012 conference last week said that marketers can strengthen their Twitter presence by treating the platform as a venue to reach uniquely engaged consumers and provide them with tools to make the brand message part of the larger conversation.

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  1. Mandarin Oriental hosts charity gala in London
  2. 2019 luxury spend expected to grow highest in UK
  3. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
  4. Dior explores the craft of Sauvage in new campaign
  5. Dior takes a step towards film with latest perfume ad
  6. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
  7. Luxury Unfiltered: The mistake the luxury industry is making with AI
  8. Rimowa debuts ‘new era’ of Never Still campaign
  9. Don Julio creates ode to Mexico with Miami exhibition
  10. Chanel pushes Chance fragrances in Gen Z-powered campaign
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